At this day in age or probably ay any point in time people have always been trying to figure out what their purpose is and how that may align with the demand and their desires. As times progress, trends change making certain markets more popular than others. What's trending now won't be in 10 years from now, 20, 30 and so on. I think most of us remember when being thin was the standard of beauty now BBLs are an epidemic. (Now we can go off on a tangent and discuss who decides what's in and what's not, how new trends emerge, etc. but in short we know it's the mass media who makes these decisions for us.) Considering that there's always something new that people are saying, doing, and wearing you would think that some businesses would be just as short-lived as some of these trends (which some are) but some maintain their success despite newcomers into the market, more popular businesses, and new ideas.
Going back to the example I used in the last paragraph, plastic surgeons have had a job no matter what the trend. The idea here is to be malleable, to still do what you enjoy but also making sure you audience also enjoys it. There's a niche for everything, you just have to perfect your craft. Changing with a trend doesn't mean changing your product per say but you can add to it. For example, if you sell clothes, depending on what you sell, you for the most part you have new pieces continuously. Depending on what people are wearing you might, cater your next inventory order to include some of these pieces. (You'll notice a lot of boutiques do this) Another great example of this is how Bottega Venetta became a big deal, you probably noticed more bright green pieces in stores, more square toe heels, and more of the padded cassette bags. Of course they're not all Bottega but everyone can't afford the real thing or just simply don't want to pay that much so businesses see this need and provide an affordable option to this audience. As a business owner you can choose to expand off of this opportunity or you can in turn create a trend. If you have a talent, such as sewing, crocheting, knitting, or anything else in regards to crafting, you might be inspired to create a business from this which leads to my next point.
When you are selling a product or service what makes you successful is your likability. If what your work speaks for itself you may not have to pay for as much marketing or advertising .than someone who is selling a product that others are selling (your Fashion Nova's and Forever 21's). If you create a product rare or unique enough it might do the work for you. Of course, as a smaller business you may need to do some additional promo to get traction for your brand. If people like you (whether it be because you have a large following, you're funny, or simply because you have a relatable personality people may just support you because you're you. For example, a lot of celebrities that sell products get a lot of support because people like them outside of the product. Kylie Skin was an era, obviously it came and went but it was very popular because Kylie Jenner was already a household name. Ultimately you have to figure out you're why? Why are people supporting you? Why are you offering the product or service?
While I am no professional I do like to think I am right about some things:) If you didn't take anything else from this read, I hope it gave you some motivation to go after whatever you've been contemplating whether it be starting a YouTube, clothing line, or getting into photography. While the markets may be saturated, they are missing your ideas and creativity. There's definitely room for everyone! (It's still early in the year too so let's see where you are 10 months from now. I guess this would be a perfect time to throw my favorite quote in here too. "A flower does not think of competing with the flower next to it, it just blooms" -Zen Shin. Try, fail, learn, succeed. As, always, thank you for your support and feel free to share your thoughts!